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Taking it to the streets with

Back in my high school years I was an avid car enthusiast; especially when it came to fast cars and racing. Needless to say, I was extremely excited when I was approached by and old friend, Ben Howard, to hear out his idea for a new online automotive magazine. He wanted to do something none of the other magazines are doing; feature the cars that are not getting the attention they deserve. From July to August, Ben and I had several brainstorming sessions, and in early September it was time to get down to business.

I must have researched 50 different competitors trying to see what we could do to set apart from the rest. Ben showed us his idea for the logo design and a light bulb went off in our heads. The development team at LightningHammer knew exactly what to do. We kept everything behind closed doors; giving Ben just enough teasers to let him know we were creating something unlike any other automotive magazine on the market.

The day finally came to send Ben the screenshot of his new magazine. I was quite nervous not knowing what Ben’s reaction would be. I sent him the screenshot through instant messenger and eagerly awaited his reply.


After a few moments the reply came through: “OMGFG{!FLJSHWM]ZCXC!!!!!!!!”

I didn’t know what to think. Did he like it? Did he hate it? The fact was that he LOVED IT. It was so far beyond his expectations that he was momentarily speechless. We had succeeded at our goal. The next step was to take this picture and convert it to something that works on the web.

Being proficient in CSS techniques is a big plus when it comes to piecing together a website with this much design detail. We worked away putting all the pieces together before handing it over to Ben so he could begin writing. Social networking played a huge part in the marketing and anticipation of this site. Through facebook, flickr, and various automotive forums the anticipation of the site launch was through the roof.

The site launched at 11:00 PM EST on Monday, September 21st and it was an instant hit. Everyone that viewed the site raved about the design and applauded Ben’s determination. We expect to have a long and mutually beneficial relationship with Ben and has something for every automotive enthusiast; imports, domestics, euros, you name it.

Some of the site features include:

  • CMS (Content Management System)
  • Flickr Integration
  • Partner / Sponsorship / Advertising Management

Stop by the site at and let us know what you think.


Interested in the development process of this site? Stay tuned to our blog. We will have some “Making of” posts coming soon.

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